CHALLENGE

Telling Italian "La Dolce Vita" in a video to be shown in the Olive Garden restaurants in Las Vegas. This is the request that the American agency MoFilm asked us when it invited us to participate in a private tender together with other Italian creative agencies. The budget available was around $92,000 dollars.

Capturing the atmosphere of Italian life in its everyday life: this is the video that the two New York agencies asked us to produce, through the representation of a typical Italian day in a square with its cafes, restaurants and markets, as well as the people who populate it. In fact, MoFilm and Dentsu McGarry Bowen wanted to make Olive Garden customers feel as if they were in the middle of a square in the Bel Paese.

The real challenge, however, was another one, mainly from a technical point of view: that of making three 90-minute videos in sequence shot each, without the director being able to call the much-needed "stop/cut!". The three videos contain three distinct situations, each for a particular moment of the day: lunch, aperitif and dinner. Finally, a further task to complete the picture: dividing the 16:9 shot into three equally distinct vertical sections. For each section, the agencies required continuous action with the actors for the full ninety minutes.