{"id":1811,"date":"2020-10-21T14:22:00","date_gmt":"2020-10-21T13:22:00","guid":{"rendered":"https:\/\/terroirfilms.it\/?p=1811"},"modified":"2021-05-19T14:24:05","modified_gmt":"2021-05-19T13:24:05","slug":"marina-julia","status":"publish","type":"post","link":"https:\/\/terroirfilms.it\/en\/marina-julia\/","title":{"rendered":"Vivi Marina Julia"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marina Julia - Vivi la spiaggia\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/icUcUXMgEI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Cliente: Comune di Monfalcone \/ Direzione creativa: Massimiliano Mili\u010d \/ Fotografia: Fulvio Enrico Bullo \/ Regia: Massimiliano Milic \/ Editing e colourist: Giulio Ainzara \/ Grafiche e animazioni: Studio Francesco Furlan<\/h5>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CONTEXT<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Marina Julia \u00e8 una delle principali spiagge della regione Friuli Venezia Giulia in Italia. \u00c8 meta ideale per gli appassionati di kitesurf, con un corridoio di lancio tra i migliori del medio-alto Adriatico. Inoltre \u00e8 una spiaggia adatta alle famiglie e agli amanti di cani con un dog park dedicato.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CHALL<\/strong><strong>ENGE<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Raccontare le peculiarit\u00e0 della spiaggia a ridosso di Monfalcone. Questo era l&#8217;obiettivo che ci aveva posto l&#8217;<a href=\"https:\/\/www.turismofvg.it\/locality\/monfalcone\" target=\"_blank\" rel=\"nofollow\">amministrazione comunale di Monfalcone<\/a>. Una spiaggia per chi ama lo sport di acqua e vento; per chi vuole portare i propri bambini al mare e adatta a chi vuole passare del tempo con il suo animale a quattro zampe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Marina Julia - Vivi il vento\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/1b0YYaCIYc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Raccolto il brief dal Comune di Monfalcone ci siamo messi al lavoro.  Abbiamo definito due tipologie di video che ci permetessero di dividere i target di riferimento a cui si rivolge questa spiaggia: uno dedicato agli sportivi e uno alle famiglie con animali da compagnia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbiamo elaborato il copy parallelamente a uno scouting location che fosse congeniale alle riprese che avevamo in mente. Successivamente siamo passati alla fase di casting dove abbiamo identificato attori che rappresentassero al meglio i nostri target di riferimento. Per lo spot dedicato allo sport abbiamo cercato persone che avessero gi\u00e0 esperienza in riprese dinamiche e sportive; per quelle in famiglia abbiamo cercato attori locali che avessero sviluppato un senso di attaccamento e appartanenza a Monfalcone e Marina Julia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le riprese si sono sviluppate in due giornate. Il risultato? Due spot: Vivi il Vento e Vivi Marina Julia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>Cliente: Comune di Monfalcone \/ Direzione creativa: Massimiliano Mili\u010d \/ Fotografia: Fulvio Enrico Bullo \/ Regia: Massimiliano Milic \/ Editing e colourist: Giulio Ainzara \/ Grafiche e animazioni: Studio Francesco Furlan IL CONTESTO Marina Julia \u00e8 una delle principali spiagge della regione Friuli Venezia Giulia in Italia. \u00c8 meta ideale per gli appassionati di kitesurf, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-territorio","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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